Selling across various sales channels can be easier if you create a responsive website. Most of the customers who visit these sales channels use the mobile device. Thus, if you want them to come across your products, you need to ensure that the multi-channel e-commerce platform has responsive templates. With this, more customers will purchase your products,and you will increase sales. Also, creating a responsive website will enhance ranking on search engines. With this, Google, Yahoo, and Bing users will easily come across your products and make purchases.